In honor of hip-hop’s 50th anniversary, Def Jam — the record label home to a long list of top hip-hop & R&B artists — unveiled its new online shop of artist fashion and collectible merchandise.
The special collection includes sweatshirts, T-shirts and hats for Public Enemy, DJ Khaled, Jeezy, Coco Jones and others.
“Hey co-captains! Y’all been showing out with this merch so I wanted y’all to have a new collection. Get into it so we can match. Love youuu!” Coco said of her fall line.Â
Also available are a collection of exclusive vinyls from Rick Ross, 2 Chainz, Ludacris, Freeway, Jadakiss, Jhene Aiko and more.
Fans can pick up the rare items that are part of Def Jam’s Hip-Hop 50 Vault by visiting the official website.
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