Brian Tyree Henry is a cover star, earning placement on the cover of Essence‘s recently launched biweekly online cover story series, Of The Essence. During the interview, he discusses his motivation, delves into some past characters, and even tackles the importance of therapy and mental health.
Brian has portrayed a range of characters throughout the years, earning an Oscar nomination for Best Supporting Actor for his role in Causeway. Playing James Aucoin, he said, “came at a time in my life where I needed to find a reflective surface in order to figure out a lot of parts of the pain and grief I was going through in my own personal life.”
“There was something about him that really tapped into me dealing with the grief I was carrying in my life and the non-confrontational way that I chose to approach it by actually just wallowing in it,” Brian continued. His role as Alfred aka Paper Boi on Atlanta also helped him deal with grief after the loss of his mother.
“He allowed me an opportunity to truly vent, and to truly lay some of those burdens down in a way that I hadn’t really been able to with other characters from my past,” he explained.
While acting has had a positive effect on his healing process, Brian says he never wants to confuse it for therapy.
“This is therapeutic, but therapy is therapy,” he said of portraying different characters. “And I want to encourage as many people as possible, especially Black people, to go to therapy.”
“There is nothing weak about feeling. There’s nothing weak about being a Black man who asks for help, or who actually doesn’t know the answer to how to get on the other side,” he added.
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Consumers are increasingly interested in local goods and services
As commercial globalisation continues to rise, many shoppers are searching for goods and services closer to home. The trend of buying local goods and services is growing rapidly, as customers are beginning to reconsider the route of traditional, international commerce in favour of supporting small businesses in their own community.
Consumer demand for local products is driven by a desire to better understand their value chain and have a positive impact on the environment. Recent studies reveal that 69% of customers are more likely to choose a business that prioritizes environmental responsibility. Shopping local also offers an opportunity to create stronger relationships with local businesses and producers, building stronger local communities.
Another reason for the increasing trend of local goods and services is that consumers are looking for the highest quality products available. Smaller producers can be more focused on creating products of superior quality, as well as providing customers with a more informative experience. This makes the customer journey much more individualized, as customers are able to understand the story behind the product, as well as its ethical roots.
For businesses looking to engage with local customers, there are a number of strategies that can be implemented in order to increase visibility and reach. Promoting local products through advertising campaigns, implementing customer loyalty programs and digital event promotion tactics are all great ways to ensure local customers are aware of your goods or services.
As it becomes ever more important to support local businesses, so too has the trend of buying local goods and services. With more customers actively seeking out products closer to home, businesses who respond to this demand the right way stands to benefit greatly.