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Snoop Dogg opening “Tha Dogg House” retail experience


Marco Piraccini/Archivio Marco Piraccini/Mondadori Portfolio

After performing at the Super Bowl halftime show at SoFi Stadium in Inglewood, California, in February, Snoop Dogg is opening an immersive retail experience right across the street.

The Cali legend has partnered with the Funko lifestyle company to create Tha Dogg House.

“This new store stays true to who I am as an entrepreneur and rapper,” the hip-hop icon said in a statement. “I can’t wait for my fans to experience it, touch it, to feel it. Once you see it, it’s like no other thing in the world. Tha Dogg House will blow your mind.”

Featuring a massive Snoop mural, the location will pay homage to the 50-year-old MC’s iconic career. It will open in 2023 and offer fans exclusive collectibles from sports, music, anime, movies, television and more.

“Snoop Dogg is an entertainment powerhouse and remains one of the most innovative and versatile figures in the entertainment industry,” Andrew Perlmutter, chief executive officer of Funko, said in a statement.

“We look forward to the debut of our newest retail experience and our partnership with Snoop whose expertise and impact on pop culture further elevates the brand’s opportunity to connect with fandoms within music and sports,” he added.

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