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Jeremih Calls Late Nights: The Album the Perfect Ghetto Rollout


Leon Bennett/WireImageAlthough it took a long time to be released, Jeremih has found a silver lining in the success of his latest album, Late Nights: The Album.

The singer explained to Billboard his initial frustration with Def Jam Recordings’ lack of support for the album.  “It was kind of what I’d classify as the perfect ghetto rollout,” Jeremih says of his set, which was released in December with little promotion. “To be out on Christmas Eve at Target and Walmart, doing my last-minute shopping that I do every year, it just kind of sucked to go to these huge places where people buy music and not see a single Jeremih album on any shelf in Chicago.”

He continued: “I can only imagine outside of the States. I wouldn’t think it would be there, either. I went out and actually tried to purchase my own album and it wasn’t there.”

Despite feeling like the ball was dropped, Jeremih reveals that Def Jam chose to extend his contract.  “I won’t slander anybody’s role or position, but I would think after a horrible rollout, that whoever rolled that album out didn’t really care, that they would want to release not only me but the products that I make [as well],” he says. “Unfortunately, they had an option [to extend] after this last album, and they granted it. They actually didn’t want to release me. Here I am, like, ‘Why won’t y’all release me if you’re just going to throw it out like y’all just did?’ But as long as my fans are there, I’m good.”

Last month, Jeremih announced his next album will be titled Later That Night.

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