Mountain Dew’s Artist On The Rise for this week is Lil Uzi Vert. Uzi gained popularity after releasing his debut single, Money Longer, however Uzi grew a loyal fanbase after he had a series of mixtapes, Luv is Rage, his fourth mixtape Lil Uzi Vert vs. the World and his fifth mixtape The Perfect Luv Tape.
Uzi Vert’s rapping skills were noticed by Don Cannon, who heard one of Uzi’s songs being played on the radio by DJ Diamond Kuts. Uzi later signed a record deal with DJ Drama, Don Cannon and Leighton Morrison’s record label Generation Now and Atlantic Records. Uzi gained attention after being featured on Carnage’s single “WDYW” with ASAP Ferg and Rich The Kid in 2015.
Uzi then released his third mixtape Luv is Rage on December 18, 2015, with productions from Don Cannon, FKi, Sonny Digital, TM88, DP Beats, Maaly Raw and more, and guest features from Wiz Khalifa and Young Thug. On April 15, 2016, Uzi released his fourth mixtape Lil Uzi Vert vs. the World with notable production from Don Cannon and Metro Boomin. He was named as one of the ten 2016 XXL Freshmen on June 13, 2016. On July 31, 2016, Uzi released his fifth mixtape The Perfect Luv Tape on his 22nd birthday.