Snootie Wild self-released his breakout single “Yayo”, originally written by Yung Maja of Detroit. which was produced by Yung Maja, in July 2013. The song managed to catch the attention of fellow Memphis-based rapper Yo Gotti, who later remixed the song, adding another verse. Gotti included the remix on his thirteenth mixtape Nov 19th: The Mixtape, which was released September 2, 2013. The song was again remixed by Atlanta-based rapper T.I., which helped further the success of the song. “Yayo”, featuring Yo Gotti, became the official version and was released via digital distribution on February 3, 2014. The song debuted at number 50 on Billboard’s Hot R&B/Hip-Hop Songs chart and at number 40 on Billboard ’s Mainstream R&B/Hip-Hop chart.
On October 28, 2013, it was announced fellow Memphis-based rapper Yo Gotti had signed Wild to his Collective Music Group (CMG) imprint. In December 2013, it was revealed Wild had secured a recording contract with Epic Records. He has since performed several times with Gotti, including on Gotti’s national tour and a performance at B.B. Kings in New York. Wild released the music video for “Yayo” in March 2014. Wild also performed at the 2014 SXSW Interactive, in early 2014. The official remix of “Yayo” featuring Fabolous, French Montana, Jadakiss, and YG was released on May 13, 2014. The remix appeared on CMG first collective compilation project titled Chapter One, which was released on 22 May, 2014. It comes with 16 tracks and features from Fabolous, Jadakiss, French Montana, YG, K Camp and more. Production is handled by Big Fruit, TK, Megaman, Nonstop and more. Snootie Wild is credited on 5 tracks of the mixtape, but appeared on one track more.