“remnant of the Geocities generation,” the site regularly features public fighting caught on video, music videos and assorted content targeted to young black audiences.

The site was launched back in 2005 with his wife.

NEW YORK, NY – AUGUST 24: LL Cool J and WorldStarHipHop CEO Lee O’Denat attend the 2nd Annual Worldstar Foundation Back To School Giveaway at Jamaica Colosseum Mall on August 24, 2014 in New York City. (Photo by Daniel Zuchnik/WireImage)

His autopsy is scheduled for later today. No word on services or the fate of World Star.

(Last Updated 1/27/2017)