Image Courtesy Jon Dragonette/InterscopeWale‘s latest video for “The Body” featuring Jeremih isn’t your typical hip-hop video. Instead of featuring scantily clad women dancing, the visual features a fully-clothed model who represents a conventional, beautiful, black “round the way” girl. Everything about that representation was intentional, the rapper says, as a response to what he sees in the current cultural climate.
In a lengthy blog post at NecoleBitchie.com, the socially-conscious rapper reveals that he had grown tired of black women’s “representation in the entertainment world.” After recalling his childhood admiration for TV stars like Lisa Bonet and Jada Pinkett, the rapper expresses his frustration with the way black women are often portrayed as “hyper-sexualized objects.”
“When Jeremih and I did a video for my single,’The Body,’ it hurt my soul coming to the realization that there is hardly any positivity in Black Hollywood,” he writes. “The Body’ was an attempt to get us, as Black people, headed in a more elevated direction.”
The rapper says of the model who stars as his love interest in the clip: “Mariah kind of epitomized what I felt a normal beautiful ’round the way’ girl looked like.”
“These days, we spend so much time focusing on ‘that assssss,’ we forget how much of love’s chemistry is contingent to a beautiful face and genuine personality,” he adds.
He continues, “Yes, I’m aware that my latest single is called “The Body.” I also am aware we that barely showed the body… Maybe, just maybe, I thought I could trick these dudes into looking a little deeper. And if only for one video, bring back the glory days of a more genuinely prestigious, ‘Black Hollywood.’ Illuminate.”
“The Body” is the first single from Wale’s upcoming LP The Album About Nothing, arriving later this year.
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