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Last month, Drake was caught on camera vigorously lint rolling his pants during Game 2 of the NBA playoff bout between the Toronto Raptors and the New Jersey Nets. Now, the Toronto team has decided to back their “global ambassador” by rolling out 1,200 Drake/OVO-branded lint rollers.
According to the Toronto Star, the promotion is being sponsored by Bounce, a Proctor & Gamble company that will serve as the official lint roller supplier of the Raptors.
During the pivotal game 5 on Wednesday night, the Raptors distributed the exclusive lint rollers to diehard fans sitting in the home arena’s “416 Zone.”
The team and fans also showed their support by tweeting the hashtag “#NoLint.”
Copyright 2014 ABC News Radio
