The-Dream has announced the launch of his new label, Contra-Paris, which was inspired by the popular French city. But unlike most imprints, the hitmaker’s new venture is being dubbed a “designer and culture label.”
“Before I have mentioned my adoration for Paris and also how our culture has impacted everything from Fashion to Jazz and now Modern Music,” he explained in a lengthy Instagram post. “I have no wishes to build a Record Label, or pursue the old idea of what a record label is this Venture is all about Culture and everything that surrounds Music.”
After parting ways with Def Jam earlier this year, the producer is reuniting with his production partner Tricky Stewart. “Me and my Partner Tricky Stewart will do our best at showing you the world through the eyes Of the Young Black Dreamers,” he said. “We want to change how you feel about Life through music and Culture and also change what we see in Each other! Love.”
The-Dream’s first release will be his EP Royalty: The Prequel, which is available for download via Contra-Paris.com.
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