Now Playing 
With the 56th annual Grammys taking place tonight, social media will assuredly be at its peak for the young year. The integration of social media platforms into entertainment consumption (namely sizable television events) has spawned a massive market unforeseen as little as 5 years ago. The woman in this video is Lindsay Gabler, she’s the Sr. Marketing Manager, Social Media Head at The Recording Academy. She explains logistical and technical engagement dynamics The Grammys implement year-round, which all lead to tonight’s big show. Check out the short clip below and give your thumbs a rest – it’s gonna be a long night.
