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Snoop Dogg to Launch Marijuana-Centric Online Platform


ABC/Randy Holmes

Snoop Dogg has never been one to shy away from his love of marijuana, which might explain why he decided to partner with media entrepreneur Ted Chung to launch, a website he describes as “the encyclopedia to the cannabis world.”

According to The Hollywood Reporter, the site will include news, videos, editorial content and original programming.

Speaking during the TechCrunch Disrupt event in San Francisco, Snoop Dogg said, “We’re providing the industry with something that’s void right now,” according to The Hollywood Reporter. “We are the information hotline for cannabis. We are what’s missing.”

Chung also expressed his excitement for his latest media endeavor.  “There are few companies out there that have attempted to enter into the marketplace, and their download apps total and page views total are really numbers that we’re going to crush within the first six months,” Chung said. “I think the interest level and the demand is there, it’s just about someone coming to the forefront like Snoop, like our other partners — including actor Seth Rogen — and providing the site and media platform that can take cannabis to the next level.”

You can expect to launch in October.

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