Last month, there was publishing industry speculation that the issue of Vogue featuring Kim Kardashian and Kanye West would to generate sales of nearly 500,000 copies, a number that would outpace sales of the magazine’s March 2013 issue featuring Beyonce, which sold 355,000. Now, it seems the famous couple will likely sell half of those early projections.
According to the New York Post, sales of the Kimye-covered issue are now estimated to fall in the 250,000 range. “The trends for Kim K. are definitely better than the prior month with Rihanna, to the tune of 20 percent better,” said Josh Gary, vice president at Mag Net Data, which uses scan info from magazine wholesalers to come up with its figures.
“I’d argue that if you peg last year’s Michelle Obama at 269,000, this issue will net out around 250,000,” said Gary.
A Vogue spokesperson declined to comment on sales figures.
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