Now Playing loading...

Rihanna Most Marketable Celebrity, According to New Study


Randy Holmes/ABC

Rihanna seems synonymous with successful ad campaigns and now there’s evidence that she’s one of the most marketable celebrities.

Women’s Wear Daily cites data from the NPD Group that found that the signer has surpassed other celebrities, including actress Angelina Jolie, country singer Tim McGraw and NBA baller Stephen Curry, as most marketable.

According to the group’s research, Rihanna has an index score of 367, which essentially means that she has almost 3.7 times as many strong brand endorsement opportunities as the average big-name celebrity.

“We can now prove what has been suspected when making expensive sponsorship decisions — that celebrities are media properties in their own right, with audiences that have nuanced brand preferences,” said Barbara Zack, NPD Group vice president. “In the same way that every sitcom is not equally valuable to a particular brand, neither is every celebrity equally valuable to a particular brand.”

Copyright © 2016, ABC Radio. All rights reserved.

Comments are closed.