Last month, we learned that Rihanna has partnered with Samsung for an unprecedented $25 million deal to sponsor her upcoming album and tour. Now, she’s announced a new website alongside the South Korean electronics giant called AntiDiary.com.
The singer took to Instagram to share a brief clip, in which we see a montage of images that ends by asking the question, “Are you in?”
“Excited to share this with you!! #ANTIdiaRy,” she wrote in the caption.
When you head to AntiDiary.com on your mobile device, you will be asked to sign up so that you can get “more of the story soon.”
The newly formed website is just the latest promotion strategy building up to the released of Rihanna’s ANTI.