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Puma Unveils New Rihanna Ad


ABC/Lou RoccoWhile Rihanna continues to work on her next album, she’s fulfilling her role as Brand Ambassador and Creative Director for Puma with a brand new ad.

The company debuted a photo on Instagram of Rih modeling shorts, sweatpants, a jacket, Ignite XT shoes and a sports bra with the comment, “FOREVER BOLDER.” This is the third ad in the campaign. Last month, RiRi posted a shot of her in full Puma gear and wrote, “Proud to be on the team!!!”

Rihanna announced her collaboration with Puma last December. The company stated that she “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio.”

The Barbadian singer is also busy promoting her new fragrance, RiRi by Rihanna Eau De Parfum, which is now available online and will be sold in stores beginning next month.

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A photo posted by PUMA (@puma) on Aug 26, 2015 at 10:00am PDT



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