Pharrell has been tapped for a new Chanel campaign. The hitmaker appears in and contributes music to a short film entitled Reincarnation, which was directed by Karl Lagerfeld.
According to Women’s Wear Daily, Pharrell stars opposite model Cara Delevingne as they reenact the moment when company founder Coco Chanel became inspired from the uniform of the elevator operator of the Austrian hotel while vacationing back in 1954.
Pharrell’s original song, “CC the World,” can be heard in the the sneak peak posted on the company’s Instagram page. In the clip, Pharell plays Franz Joseph I, Emperor of Austria, while Cara Delevingne portrays his wife, Empress Elisabeth of Austria, who was known as Sisi.
“It’s not meant to be a historical reconstruction or something heavy like that. This is light and funny,” says Lagerfeld.
The film is set to premiere at the Métiers d’Art collection show in Salzburg, Austria, on December 1.