CREEPY: The trolls hijacked images of the work of Japanese artist Midori Hayashi (Pic: NC)
The “Momo Challenge” is an alleged cyberbullying that spreads through social media and cell phones. The ad is targeting kids watching Peppa Pig, Fortnite and YouTube Kids.
The Momo challenge was rumoured to have began as a rogue WhatsApp user targeting children.
Once added as a contact, “Momo” would allegedly try to persuade children to kill themselves.
The creepy avatar — with a stretched smile and bulging eyes — is the work of Japanese artist Midori Hayashi, who is not associated with the challenge.