New Timbaland Song Soundtracks NBA Playoff Ad

Photo by Paul Warner/Getty ImagesTimbaland has added a new project to his resume. While he’s working on his upcoming album, Opera Noir, and the new Empire soundtrack, Timbo has signed on for a new collaboration with the NBA.

According to Billboard, the producer has creating an original song called “Every Second Counts,” for an NBA ad that will debut tonight, April 12 on TNT. The commercial also will be played throughout the NBA Playoffs and Finals.

“They just said they wanted energy, so that’s why they came to me,” said Timbaland, whose 30-second spot is part of the NBA’s This Is Why We Play advertising campaign.