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Michelle Williams Teams with Playtex for Play On Campaign


PR NewswireMichelle Williams has partnered with Playtex Gentle Glide for the launch of a new social media campaign, which is designed to highlight women who handle life’s curveballs with grace.

The former Destiny’s Child singer will serve as the official spokesperson for the Playtex Play On Playbook campaign and she will share her personal Play On moments via the company’s Facebook page.

“I know from experience that the best way to make it through life’s hiccups is to keep your head up, shrug it off and move on,” said Williams in a statement.  “I’m excited to team up with Playtex Gentle Glide to share my strategies for overcoming life’s little stumbling blocks and encourage women everywhere to embrace their own Play On moments.”

Those who join the Play On conversation on Facebook will have the chance to win a special VIP experience with Williams and other rewards.

Copyright 2014 ABC News Radio

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