Ludacris has announced plans to help provide relief to survivors of Super Typhoon Haiyan. The rapper has joined with Diane Jenkins of Drink Neuro to donate $100,000 to The mGive Foundation, which benefits of the United Nations World Food Programme’s emergency food relief for hungry Filipinos.
The rapper is also calling on fans to make donations of their own by texting the word AID to 80108 to make a $10 donation to The mGive Foundation’s Philippines Typhoon Disaster Relief Fund.
“The world is made up of many voices but we are one community. By making a text donation, we are a community of action helping our fellow world citizens in their time of need,” said Ludacris in a statement. “Suffering knows no borders. Our charity and compassion can stretch across the sea. It’s simple—you use your cell phone every day. If you can, use it today to make a $10 donation to help the people of the Philippines now when they need it most.”
The mGive Foundation will distribute the funds raised by the text campaign to five thoroughly vetted nonprofits, including the U.N. World Food Programme in partnership with World Food Program USA, which have already dispatched food to three million people in the Philippines.
“Typhoon Haiyan has hurt so many people. If we can give what we are able to help the families who have been devastated by this tragedy, we can all make a difference,” said Ludacris. “You don’t need to be an entertainer to help. You just need a mobile phone.”
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