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Lizzo announced as keynote speaker at South by Southwest Festival


Bryan Bedder/Getty Images for American Express

Lizzo has been tapped to deliver one of the Keynote addresses at this year’s South By Southwest Conference and Festivals, which will run from March 11 to March 20 in Austin, Texas and online.

In the announcement, Lizzo is described as a “global superstar, three-time Grammy Award-winning artist and executive producer of Lizzo’s Watch Out for the Big Grrls, a new unscripted series premiering this spring on Prime Video.”

In August of 2020, Lizzo announced a deal with Amazon Prime Video that would see her creating TV series for the streaming service. Last year, she put out a casting call for a then-untitled reality show, saying she was looking for full-figured dancers and models to join her “dream team of beautifully talented big grrls.”  Seems like we’ve now got a title for that show, as well as an idea of when we can expect it.

Other keynotes announced Tuesday include one from Rock and Roll Hall of Fame nominee Beck, and one from noted author Neal Stephenson.  There will be one keynote speaker each day of the conference. For the full, star-studded lineup of the entire event — the closing night of which will feature the premiere of Atlanta season three — visit

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