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Kid Cudi Is the New Face of Coach


Universal Music GroupKid Cudi has scored a new endorsement. The rapper has been selected as the face of Coach’s Dreamers campaign.

Women’s Wear Daily reports that the rapper and actress Chloe Grace Moretz will each appear in the campaign’s run in March publications. Photographed by Mikael Jansson, the rapper appears in black-and-white portraits alongside close-up shots of bags from the spring collection.

“Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring ’15 men’s collection,” says Stuart Vevers, the campaign’s creative director.

In other news, Cudi confirmed on Twitter that he’s begun working on Man on the Moon III, the third installment in his Man on the Moon trilogy. “And so it begins,” said Cudi along with a photo of him in the studio.

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