Image Courtesy Mark Davis/NBCKendrick Lamar has joined forces with retail chain Finish Line for the reintroduction of the Reebok Ventilator, a sneaker that first hit the market 25 years ago.
The rapper will serve as the face of the campaign, which includes a video initiative dubbed the “Studio Sessions.” In the first clip, posted on YouTube last month, Lamar reveals what inspires him musically.
“Reebok Ventilator’s classic silhouette remains a staple item in the wardrobes of tastemakers, such as Kendrick Lamar, to this day – 25 years after making its market debut,” said Paul Diehl, Finish Line brand marketing director. “Reebok has been a part of Lamar’s signature style for years and we’re thrilled with the opportunity to work with him to bring an authentic voice to our customers surrounding this milestone release.”
The Reebok Ventilator is available now online and in select stores nationwide.
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