Kendrick Lamar‘s back with a video for his single “Rich Spirit.”
Directed by Calmatic, the clip shows the rapper as he unplugs from the world in an empty home. He dances, eats a late snack and raps … until he’s interrupted by the sound of a ringing phone.
“Rich Spirit” marks the third video off Kendrick’s Mr. Morale & the Big Steppers album, which recently earned a Grammy nomination for Album of the Year. The rapper’s also nominated for Record of the Year and Song of the Year for “The Heart Part 5,” plus Best Rap Album, Best Music Video, Best Rap Song, Best Melodic Rap Performance and Best Rap Performance.
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