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The FIFA World Cup 2014 begins on June 12, and in the new spot from Adidas called “The Dream,” directed by Fernando Meirelles (City of God), fans get a sensational look at the choice athletes make to get there–to go “All-In or Nothing.” And “All-In” is intense: Waking up early, if you’re Leo Messi, and enduring countless hours of training, the jeers of fans, and an undeniable amount of self-confidence, if you’re among the other players featured in the ad: Luis Suárez, Mesut Özil, Robin van Persie, and more.
An undeniable amount of self-confidence is something that those soccer stars share with the person who provides the soundtrack for their labors: Kanye West, who reveals a new track in “The Dream.” That song, “God Level,” shares more than a few themes with the music on his 2013 album Yeezus–heavy blasts of aggressive percussion, a seeming aversion to melody, and lyrics that suggest the deification of Mr. West (and, by extension, the listener). Whether it’s a Yeezus leftover or a new track created for Adidas and the World Cup, it’s a fitting tribute to the dedication of the players who, in a few short weeks, will be on a world stage even bigger than anything that Kanye could dream up. Talk about living “The Dream.”
via FC
