Image Courtesy JimmyFontaine/AtlanticK. Michelle has announced a new partnership with Jack Daniel’s Tennessee Honey. The Jack Daniel’s brand will support Michelle’s My Twisted Mind Tour, including giving fans the chance to meet and greet Michelle inside a Jack Honey Lounge, complete with a specially designed drink menu.
“I’ve always been a huge Jack Daniel’s fan — especially Tennessee Honey which reflects my Southern roots,” Michelle says in a statement. “I’m excited to work with a brand I’ve personally enjoyed for years.”
“Our partnership with K. Michelle is a natural fit, she’s a Tennessee native and has always been a huge fan and supporter of the brand,” says Jack Daniel’s executive Casey Nelson. “Jack Daniel’s has history with some of the greatest names in music and she is joining a very distinguished group. We’re excited to welcome her to the family.”
Michelle’s My Twisted Mind Tour kicks off tonight at San Francisco’s Mezzanine and concludes at Atlanta’s Fox Theatre on March 12.
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