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Jhené Aiko, Missy Elliott, Wizkid set to headline new NYC festival


Paras Griffin/Getty Images, a diverse movement created by and for people of color, announced its inaugural festival kicking off on August 20 this year, to be held in Queens, New York.

Jhené AikoMissy ElliottWizkid and Anderson .Paak are among the stars set to perform during the two-day event.

“Get ready for a real diverse lineup and show that breaks the mold,” the organization said in the announcement on its Instagram account on Tuesday. is the brainchild of Afropunk festival’s Matthew Morgan, partner Jocelyn Cooper, and creative agency Anomaly.

The organization’s overall mission is “to drastically shift the way the entertainment industry operates — by empowering the advancement of the next generation of thinkers, artists, activists and innovators.”

The mission of the festival is to close the equity gap for Black, Brown, Asian, and other underrepresented people in the entertainment industry, with the aim of achieving a diversified workforce across all levels in the industry by 2030. To help achieve the mission, says the organization will only work with brands and companies who commit to long-term systemic change.

Other musical artists slated to perform include Major LazerJorja SmithOzuna, Kali UchisFlatbush ZombiesBeenie ManTems and more.

Tickets for the first-ever “conscious carnival” go on sale to the general public on March 9 via the ticket service DICE. Residents of Queens, NY can register to purchase tickets in advance.

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