Jay-Z is always on the cutting edge when it comes to social media and technology. The video for his Justin Timberlake-assisted single “Holy Grail” has become the first ever to premiere exclusively via Facebook.
The decision to debut the cinematic video on the social networking site makes sense: Jay has 17 million likes on Facebook, while Justin has 24 million. And let’s not forget that Justin starred in the movie The Social Network, which is about the founding of Facebook.
The Anthony Mandler-directed clip, complete with a giant mansion, dark imagery and ghostly dancers, will remain on the site for 24 hours. The five-minute visual follows the release of Jay’s clip for “Picasso Baby,” which premiered earlier this month.
“Holy Grail,” which was produced by Timbaland, is currently #6 on the Billboard Hot 100 chart. Jay’s latest album, Magna Carta… Holy Grail, can be purchased now.
Copyright 2013 ABC News Radio