Image Courtesy Sony Music Entertainment/Roc NationIn the powerful video for “G.O.M.D,” J. Cole portrays a rebellious house slave who plots an attack against the plantation owners. Now he’s explaining the origins of the video’s concept.
“You know, honestly, it’s a video idea I had on my last album for a song called ‘Chaining Day.’ I always wanted to do that video,” Cole says in an interview with Saint Heron. “I had that video idea in my head for like two years or so, and like, I always wanted to make that statement, because it comments on so much. The video idea was honestly already there before the song was ever made”
When asked why he felt compelled to create period piece, he says it was important to him to fight the “urge to go the typical route with this video.”
“The video is really more of a commentary on the need for unity and togetherness more so than it is a comment on racism, because [the black community] knows — we all know about oppression,” he says. “We’re all aware of that.”
The touching song is the latest single from J. Cole’s album, 2014 Forest Hills Drive, available now.
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