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For Cardi B, the B is for business



Cardi B made history as the first female rapper to have three Diamond single certifications from the RIAA in December, but she’s not solely relying on her music sales.

The “I Like It” rapper has numerous endorsements, and recently introduced her vodka-infused whipped cream, Whipshots. Whether she’s recording a song or selling a product, Cardi says everything has to be high quality.

“If it was just mediocre, people would just be like, ‘ah, whatever.’ Things are always going to sell when you have hardcore fans, but I wanted [Whipshots] to be big. Like, bigger than life and that is always the goal,” Cardi tells Complex. “I love my product. It’s delicious and it’s very strong and everybody keeps giving me positive feedback.”

She continues, “This is not only dessert. I wanted a party starter. I wanted something that is like, when I’m in Miami, I start giving [out] these Whipshots on a yacht and all of these girls start having fun. [Or] when I’m in my grandmother’s house and we try to get the party lit because my family likes to have a good time.”

Meanwhile, the 29-year-old entertainer has been the victim of social media attacks, and last month, she was awarded nearly $3 million in damages in her libel lawsuit against blogger Tasha K. She is also protecting her three-year-old daughter Kulture by making her Instagram account private after numerous hateful remarks.

Cardi says her loving fans help her maintain a positive spirit despite the haters.

“Every single time I feel like the whole world is against me, they let me know that, no, there’s still a whole group of people that love the f*** out of me,” she notes. “And hey, I got 120 million followers, like, hello!”

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