Drake’s “Hotline Bling” has inspired various memes and gifs, but it also has helped to increase the sales for Moncler after Drizzy rocked the brand’s signature cherry red jacket throughout the colorful clip.
A Moncler rep tells Vanity Fair that after the video debuted with Apple Music Monday night, October 19, the company sold double the number of jackets 24 hours later.
“We had a great result on the e-commerce sale of the Maya model,” he said of the puffy jacket, which retails for $1,150.
You can purchase yours via Moncler.com now.
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