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Drake has begun his album promo mode by launching a Views from the 6 ad campaign. The rapper has several billboards posted across his hometown of Toronto in an effort to further promote his much-anticipated album.
Drake’s campaign has been supported by Billy Bishop Airport in Toronto, which posted two images via Twitter. One image has a sign that reads “Four Plus Two Equals 6” while the other highlights the city skyline with the “Summer Sixteen” six written below the black and white image.
“The #6god just landed at @BBishopAirport. Welcome home.#vft6,” the company tweeted as a nod to Drake.
Drizzy also shared an Instagram image of another sign that reads “VIEWS” and simultaneously promotes the 2016 NBA All Star Weekend, which is taking place in Toronto Sunday.
Views from the 6 arrives in April. The set will include Drake’s lead single, “Summer Sixteen,” which debuted at #6 on Billboard‘s Hot 100 chart.
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