Fair or not, first-week sales have become the biggest indicator of whether an album is considered a commercial success or disappointment. For Drake, though, sales figures aren’t that important as he gears up for the release of his next album, Nothing Was the Same.
The rapper tells MTV News how he handles the looming pressure to put up big first-week numbers. “Best advice I ever got is: No expectations lead to no disappointments. So I have no expectations,” he explains.
“Really, just more than September 24, I’m just excited whenever people get the music,” Drake goes on. “The numbers, the sales, all that stuff it’s cool. I’m sure I’ll get into it on the day like, ‘How much did we sell,’ trying to figure it out, but aside from that, I’m just excited for people to hear the full body of work.”
Drake’s third studio effort was designed to be timeless. “The whole purpose of the album is for it to last. I think with Take Care I still hear records from Take Care now…we’re coming on two years,” he says. “I just want this album to have that same lasting power.”
Nothing Was the Same arrives on Tuesday.
Copyright 2013 ABC News Radio