Bad Boy Records
Diddy certainly pushed the envelope in his fragrance ad for 3AM by Sean Jean, however it was deemed too sexy for executive’s at the fragrance’s retailer, Macy’s.
According to the New York Post‘s Page Six, the mogul was told to re-edit several times to tone down the explicit scenes, which caused the ad to be delayed. The steamy commercial has surfaced online and sees Diddy seducing his real-life girlfriend, Cassie Ventura. At one point, Diddy chokes her while she exposes a nipple ring, and the pair simulate a sex scene on a bed.
“The full-length version includes such provocative images that retailers were concerned about young customers seeing [them],” says an insider.
When asked what inspired the racy content, Diddy says the commercial is fantasy of what happens after dark.
“The concept for the video represents one of the things that 3 a.m. is for me,” Diddy told Style.com. “It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.”
3AM by Sean John retails for $55, it will be available beginning May 6 at Macys.com and Macy’s stores.
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