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Diddy to Launch Newest Fragrance This Spring


PRNewsFoto/Sean JohnDiddy has announced the launch of a new scent, called 3AM by Sean John Fragrances, later this spring.

The mogul, who is the founder of Sean John, selected a scent “designed for those who take chances and live without regrets.” It features notes of orange blossom, geranium and fig leaves, along with mandarin and bergamot among other notes.

“Fragrance is truly a passion of mine and I have always said that it is the finishing touch to anyone’s outfit and mood,” Diddy said in a statement.  “For my newest scent, 3AM, I have combined the most luxurious ingredients to create a fragrance that draws everyone close to you while washing away your sins. It has both sensual and fresh notes reminiscent of a night that you never want to end. 3AM is at once breathtaking, addictive and slightly dangerous leaving even the most elegant men and women uninhibited.”

Prices for 3AM by Sean John Fragrances range from $55 to $70.  Gift sets will be available in May at select retailers.

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