There’s a reason Diddy chose Revolt TV as the name for his new multi-platform cable network. He says traditional music television has abandoned music.
“The leaders of so-called music television — and we don’t represent music television by the way. We’ll get to that in a second — but the leaders of music television they changed their business model and I don’t knock them for that,” Diddy explained to advertising executives and media Tuesday night inside New York City’s Marquee Nightclub. “They changed their business model and started getting into reality TV shows. They changed their business model and kind of in a sense abandoned music. They didn’t understand the appetite for music and the passion for music…it’s the future.”
That, says Diddy, is why he stepped in. “It was natural for me. I’ve spent over 20 years in the music industry,” he said. “My relationships with recording artists, my relationships with record companies, my reputation of understanding how to curate music and find and identify that next star, it was a natural transition for me.”
Diddy, who serves as founder and chairman of Revolt TV, said he modeled Revolt TV after his two favorite cable networks — CNN and ESPN.
“I’m going to cover music and cover the artists of the music the same way CNN covers the elections down the every detail, down to the behind-the-scenes,” he explained. “The way ESPN covers…who’s coming up, who’s next to look for. The way they cover Kobe [Bryant] before Game 5, 6, or 7, or Lebron [James], I’m going to cover Drake like that, I’m going to cover [Kanye West] like that, I want to cover Kendrick [Lamar] like that, Schoolboy Q, and so on.”
Find out more at Revolt.TV.
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