Sean “Diddy” Combs has already built a lucrative franchise with his Ciroc Vodka line, but he’s now expanding into the tequila market.
According to the New York Post‘s Page Six column, the mogul has partnered with award-winning high-end brand DeLeon Tequila to launch his new line, which will sell for $140 to $825 a bottle. To celebrate, Diddy is planning to host a lavish New Year’s party at his mansion on Miami’s exclusive Star Island.
This year’s bash will feature a surprise performance as well as Q-Tip and DJ Ramadus handling the turntables. Pharrell Williams also is expected to appear.
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