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Diddy Expands Empire to Tequila Market

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Bad Boy RecordsSean “Diddy” Combs has already built a lucrative franchise with his Ciroc Vodka line, but he’s now expanding into the tequila market.

According to the New York Post‘s Page Six column, the mogul has partnered with award-winning high-end brand DeLeon Tequila to launch his new line, which will sell for $140 to $825 a bottle. To celebrate, Diddy is planning to host a lavish New Year’s party at his mansion on Miami’s exclusive Star Island.

This year’s bash will feature a surprise performance as well as Q-Tip and DJ Ramadus handling the turntables.  Pharrell Williams also is expected to appear.

Copyright 2013 ABC News Radio


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