Diddy and his Bad Boy Entertainment label have signed an exclusive deal with Epic Records.
The deal includes distribution of two new albums from the rap veteran as well as promotion, marketing, sales and distribution of music from other artists signed to Bad Boy Records. In addition, the new label will include several new music projects, new artist signings, and upcoming releases that will be announced in the coming weeks.
“I have known [Epic Records’] LA Reid since the very beginning and together we have enjoyed countless successes over our long friendship,” said Diddy in a statement. “To now work with LA in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with LA Reid is to collaborate with the very best.”
To celebrate the new deal, Diddy’s scheduled to perform new music at the 2015 BET Hip-Hop Awards in Atlanta October 13.
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