Ciara has been tapped to be a part of Degree antiperspirant’s upcoming DO:MORE campaign, which was created to encourage women nationwide to challenge themselves and pursue their passions.
“As a performer, every time I set foot on stage, I push myself to go beyond, go further and never stop improving,” said Ciara in a statement. “I’ve been using and loving Degree for years, that’s why I’m so excited to be partnering with them to motivate women everywhere.”
She went on to add, “Degree is so much more than a deodorant to me” and its the only product that keeps her protected and last while performing on stage.
Fans will be able to wintess the singer’s journey to make improvements in her life through video clips posted on Facebook.com/DegreeWomen. The official DO:MORE page will give everyone exclusive access to video footage, which will include backstage scenes from the 2013 MTV Video Music Awards.
Ci Ci has already posted a video on her Instagram account announcing her excitement to be apart of the campaign.
Copyright 2013 ABC News Radio