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Usher was probably waiting for the right time to announce the title of his upcoming album, but it seems that his new Honey Nut Cheerios commercial might have let the cat out of the bag.
In the 30-second spot, posted to the Cheerios YouTube channel, the crooner has a dance-off with Buzz the Bee as his new single, “She Came to Give It to You” plays in the background. An on-screen caption at the start of the commercial names the song, followed by text that reads: “From the album UR.”
Usher has yet to make an official comment on the project, which arrives this fall.
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