The tour has generated approximately $86 million in ticket sales, the publication says, citing sources close to the upcoming Live Nation trek, which will begin in Miami on June 25 and wrap in San Francisco August 5. The outing is projected gross $100 million from 19 shows.
Although there are still seats available in select markets, the couple have an average attendance of nearly 45,000 per show, which translates to $5.2 million at each venue.
Live Nation issued statement to Billboard on the “unprecedented” VIP and platinum ticket sales.
“The On the Run Tour opens next Wednesday in Miami’s Sun Life Stadium to over 48,000 fans, then rolls to Cincinnati to a sellout crowd of more than 37,000 fans, and on July 1 more than 50,000 fans will pack Boston’s Gillette Stadium,” it reads. “With sellout nights across North America, these first three shows are indicative of the strong demand. Overall, the tour has sold well over 750,000 tickets, grossing more than $90 million, and has unprecedented VIP and Platinum ticket sales.”
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