Photo credit: Robin Harper
Despite all the controversy, Beyonce is racking in millions for her upcoming Formation Tour.
Billboard reports that ticket sales have already topped $100 million for the highly anticipated trek. Arthur Fogel, chairman of Live Nation Global Touring which is handling the singer’s jaunt, says the company is thrilled with the healthy ticket sales.
“When you go up [on sale] and sell out stadiums, and in some markets multiple stadiums, it’s big,” says Fogel, who described Beyonce’s marketing campaign as “genius.” He continued, “I have to congratulate the great team on our side that does these things, and I congratulate her team, because it was all really well done, well set up, and well executed all the way around.”
Speaking of booming ticket sales, Beyonce has even sold more than 33,000 tickets at the Nissan Stadium in Nashville, the same city where police unions are threatening to boycott the show over claims that her Super Bowl performance featured anti-authority messages. Projected ticket sales for the Nashville show are expected to reach $4 million.
Live Nation predicts Bey’s tour, which kicks off on April 9, will be one of the highest-grossing tours of the year — Formation has already sold out two shows at New York’s Citi Field and two shows at London’s Wembley Stadium.
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