Photo: Francis Specker/CBSJay Z has enlisted his celebrity friends to help promote the relaunch of his newly purchased music streaming business, Tidal.
His wife, Beyonce; Rihanna; Usher; Nicki Minaj; and Kanye West have all taken to Twitter to show their support by changing their profile pictures to an aqua blue pic while using the hashtag #TIDALforALL. “It’s time to turn the tide and make music history,” Usher tweeted, while Nicki added, “Change your avi in support of what is fair, of what is the future. The tides have changed, Barbz.”
The entertainers also appear in a 30-second clip, posted on YouTube, in which Jay appears to be having a private meeting with everyone from Madonna to Alicia Keys to Daft Punk.
Fans can expect Jay to live stream a press conference via Tidal.com at 5 p.m. ET today regarding Tidal, which combines the best high-fidelity sound quality, high-definition music videos and expertly curated editorial.
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