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Beyonce Releases New Rise Fragrance

by

Columbia Records

Beyonce has released her third fragrance, called Rise.

The singer teamed with Loc Dong, a perfumer at IFF, to create a lasting scent that would inspire women. “The spirit of Rise encourages women to be all that we are,”  Beyonce says in a statement.

Rise was designed to incorporate a scent from Beyonce’s favorite flower, the orchid, which Dong says is the “centerpiece” of her perfume. “The Golden Apricot helps create a bold statement that is also playful,” Dong adds.

Beyonce’s Rise Eau de Parfum is available in three different bottle sizes, ranging from $19.99 for the half ounce bottle to $44.00 for the 1.7 ounce one.

As previously reported, Beyonce has sold $400 million in fragrances with her first two scents, Pulse and Heat.

Copyright 2014 ABC News Radio


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