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Alicia Keys Fronts Givenchy Perfume Ad Campaign


AliciaKeys.comAlicia Keys has landed a new endorsement deal. The singer announced the news via Twitter that she’s the new face of Parfums Givenchy.

“So proud to be part of the @ family! Much love & Divine energy! Love forever, Alicia,” she tweeted on Wednesday.

The new contract serves as Alicia’s first-ever collaboration with the French fashion house’s perfume division.  She’ll front the campaign for their upcoming scent, which will be announced this September.

”I’m honored to introduce the world to the newest scent by Givenchy,” the singer told Women’s Wear Daily. “Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favorite of mine.”

Copyright 2014 ABC News Radio

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