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A$AP Rocky ventures into home decor space with Hommemade


Burak Cingi/Redferns

A$AP Rocky is a self-proclaimed Fashion Killa who’s taking his creativity to the home decor space. The rapper recently launched his new venture Hommemade, which is billed as his “furniture interior design studio.”

“I’m proud to present to you my new decor line,” he wrote on Instagram. The line, he added, is his first collaboration with Italian design studio Gufgram.

According to Complex, Hommemade launched during Design Miami, an annual design showcase in Miami Beach, Florida. Its first release is a sculptural piece called Shroom Cactus, created to honor the 50th anniversary of Gufram‘s Cactus, which Guido Drocco and FrancoMello designed in 1972.

“From mid-century modifications, to contemporary collaborations, they have established themselves as a unique brand and therefore a perfect brand collaborator,” Rocky said of Gufram, who he praised for their “playfully innovative” and “luxury” approach to design. “This is the first collaboration from my HOMMEMADE decor studio and since I’ve always advocated for mushrooms it was only right that we made a cactus with them.”


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