ABC/Ida Mae Astute
2 Chainz‘s recent launch of “Dabbin’ Santa” Ugly Christmas sweaters proved to be a lucrative endeavor.
According to Forbes, the rapper’s festive line grossed an impressive $2 million this holiday season. “I don’t want people to think this was an overnight success,” Chainz told Forbes. “We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity.”
To keep up with demand, the rapper had to a hire a 70-person team to fulfill orders in time for the holiday season. “There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own,” he explains.
Chainz rocked the sweater during recent appearances on Good Morning America and ESPN, which helped drive sales. “We made close to $2 million in revenue,” he revealed. Forbes reports that some portion of those proceeds went to the rapper’s T.R.U. Foundation for charitable purposes including paying for a year’s rent and furniture for a disabled veteran and single mother from Palmetto, Georgia.
“I had a numerous amount of celebrities helping with the shirt. It was on the NFL, it was on TNT, it was on Good Morning America, it’s on ESPN. So I could not continue receiving those blessings without giving back at the end of the day,” Chainz said.
The sweaters retail for $40 each.
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